MarineMax sails expands their business
United States’ largest boat retailer is flourishing into the charter business for luxury boats. Fort Lauderdale’s Bob Saxon Associates has joined MarineMax Inc., stated Chuck Cashman, the executive vice president of marketing, sales, as well as manufacturing relations at the Clearwater firm. Cashman told that this is not a pure acquisition, it is just that Bob Saxon Associates has been folded into.
It is not recent that MarineMax had been searching for the perfect scope to get into the whole yacht management, luxury charters and crew placement scene for years, said Cashman. He began talking to Saxon regarding a partnership around 6 months ago.
Cashman told that within their firm, one of the services they know they needed to provide to customers was yacht management, crew placement and charters. That was a hole we had in their portfolio of services. They could get it done, but they did not have control over it. 78% of big boat buyers, boats over hundred-twenty feet, have chartered prior to making a purchase. Now they can facilitate that. At the very same time, there are people who purchase a big yacht with the intention of chartering that. This offsets their costs.
Chartering a big yacht can offer the owner important revenue, as some yacht charter for US$ 100000 a week, said he. MarineMax president and CEO Bill McGill told that Bob Saxon Associates is a natural fit for MarineMax.